As we all know there are thousands upon thousands of websites on the Internet these days, no matter what you search for the result displayed is usually a staggering number. I don’t know about you but when I click on a link in a search result I make a decision in about two seconds on whether or not I am going to continue on that site or not based on what the site looks like. If the site does not have a professional look to it, I hit the back button and move on to the next site in the results. Just because there are thousands of websites on the internet doesn’t necessarily mean there are thousands of good ones. Anyone with an internet connection and ten bucks can put up a website, the question of course is have they put up a website worth looking at.
For me one of the biggest turn offs is a site that looks like it was created in Microsoft Word and over the years I have had many small business clients tell me that they can’t really afford to pay a professional to create a site for them and my answer to that is you can’t afford not to have a professionally created website. The old saying that you only get the chance to leave a first impression once is certainly true in this case. If your website reeks of amateurism then the natural conclusion is probably going to be that everything about you falls into that category. Don’t get me wrong I am not suggesting that every company needs to spend $5000 on creating a website, but I am suggesting that you need to have a professionally designed site. You may be in a business that doesn’t require you to have a dynamic site powered by a database, with all the bells and whistles maybe all you need is simple informational site that gives some basic information about your business along with contact information. I have seen plenty of websites that consists of only two or three pages but have the look and feel of professionalism and entice me to find out more about them.
There are plenty of design sites out there that will create a simple information site for you for under $200, just do a Google search for “inexpensive professional web design” and you will have plenty to choose from. It is not necessary for you to have a site that is created completely from scratch and is totally original, but it is necessary for your site to look good, remember the home page of your website is representing your business and is the first impression that a potential customer has of your business, so make that impression count, make it a good one because you won’t get a second chance.