The Business of Honoring our Veterans

Each year Veterans Day is held on November 11th in the United States and celebrates the sacrifices that our veterans of the armed forces have made throughout the years.  At Arlington National Cemetery in Washington D.C., a ceremony starting with laying a wreath at the tomb of the unknown soldiers followed by a parade and other activities to honor our fallen brothers and sisters who have made the ultimate sacrifice as well as those that survived the hardships of war and put themselves in harm’s way for the betterment and protection of our way of life.

You may be asking yourself what does all of this have to do with a business blog, and it may seem out of place in a place where you have come to read business and marketing articles.  I say to you that it has everything to do with business and marketing because we live in a free society where we have the freedom of getting up each morning and going to our offices and conducting business that affords us a comfortable lifestyle.  This life that we have created for ourselves, the businesses we have worked hard to build and the commerce that we participate in each and every day would not be possible had it not been for the sacrifices that were made on our behalf.  Whether you live in the United States, the United Kingdom, or any other free democratic society, somewhere at sometime a sacrifice was made which has allowed you to be free, allowed you to participate in this capitalistic society we have created.

So I ask you to take a moment today in the midst of your wheeling and dealing and to pause for a moment and to thank those that have sacrificed so much, those that have given up their freedom, their life in order to allow you to have the life you have.  Let’s not forget those that have given so much in order to protect our way of life and granting us the freedom to conduct business and live the life we live.