I have heard from many over the past couple of years that email marketing is dead; companies aren’t utilizing it because people are just not responding. They say that bigger and better marketing vehicles like SEO, Social Media, and others have replaced Email Marketing. So the $34,000 question is are “they” right? Is email marketing dead?
FALSE. Email marketing is alive and well. During the third quarter of last year the overall open rate average of email ads was 22 percent and six out of thirteen industries reported increased open rates, and the average click rate is up 0.2 percent. (brafton.com) Also during 2010 email marketing efforts helped propel Cyber Monday online sales to record-breaking levels; ComScore states that online sales reached $1.028 billion on Cyber Monday, up 6% from the previous year, making it the biggest online shopping day in history and the first to surpass the billion-dollar mark. (group-mail.com) According to an Econsultancy survey this year, email marketing has one of the highest ROI’s being surpassed only by organic SEO and according to the DMA Email marketing is still outperforming all other direct marketing channels and in Datran Media’s 2010 Annual Marketing & Media Survey 39.4% of industry executives said that email was the strongest performing advertising channel there was. (email-marketing-reports.com)
So as you can see email is still alive and kicking and it is still performing at peak performance. Direct contact media has always been a huge performer and email is leading the pack when it comes to results.