Memorial Day – A Day To Remember…

As I lay here cold and scared, in this ditch I lay aware as life escapes and death overtakes this body I have given to both God and State, with sweat and blood running down my face as my enemy seals my fate. I came here of my own free will to fight the Kings men with my brothers and friends so that all may be free to live and to pray, free of England’s folly and her unholy ways. I came here young, I came here strong, I came here with both muzzle and blade, I came to be free of King George and his army and to break the chains he has thrown upon me. I came to fight, I came to kill, I came to send those Redcoats straight to hell. I fired once, and I fired twice, and I charged the hill with all my might, I gutted one and shot two and three they had to die so we could be free. Their numbers were many their weapons were strong, but they fought our will which too was strong. We desired to be free of England and its ways, to be free of taxes and kings and forced religion and queens. Continue reading

Business Impossible! Why small businesses fail and what to do about it.

I was in my home town just outside of Philadelphia last week on my way back from a business trip in India and I was hanging out at my cousin’s house one night watching a Flyers hockey game and after the game the subject of different T.V. shows came up;   Tony and I watch a lot of the same programs so it is a topic that we discuss often.  He told me about this show he started watching called Restaurant Impossible which is a show about a Master Chef who goes around the country to failing restaurants and completely redoes the restaurant, everything from the items on the menu to the interior design and sometimes even the chef.  It sounded interesting and he happened to have a couple of episodes recorded on his DVR so we watched one and I liked it, the next day I watched another and since then I have watched a few more.


Here’s the thing; after watching these shows it became clear to me that what I have been saying for years is a fact, just because you own a business doesn’t mean you know what you are doing.  The restaurant owners in this show from what I have seen so far had no idea how to run a business, and I find this to be true across the board in small businesses.  Sometimes people get lucky and somehow are able to survive for years, but all in all many small business owners have no clue about what they are doing. Continue reading

New start-up funding scheme in UK

The first pilot schemes will soon be underway after the recent UK budget announced a boost for small business with a new loan initiative. A one year pilot scheme focuses on people aged between 18 and 24 who will be able to apply to borrow between £5,000 and £10,000 (about $12K) to back their business idea. If this student-loan type scheme is successful, the government says it wants to introduce it permanently. While this has been welcomed by many in the small business community, this scale of small business funding raises a few questions. Continue reading

Is It Time To Invite Affiliates To Your Business Model?

When is it time to invite online affiliates into your marketing and sales plan?  To answer this, you need to ask the right questions and assess your businesses’ strengths and vulnerabilities.  Your answers will determine your expectations, and which direction is right for your products or services in the complex landscape of online performance based marketing.

This article delves into the questions you need to ask yourself when analyzing the decision to add affiliate’s to your marketing plan.  Subsequent articles in this series will address how to get started as well as ongoing considerations of maintaining a well run and profitable affiliate marketing channel.

Affiliate marketing, or more appropriately, performance marketing, has for almost 2 decades provided online and offline merchants and retailers with much needed distribution for their products and services.  Performance marketing is the “secret” channel that online success stories such as Amazon, eBay and most recently Groupon have used to catapult their profits.  By employing 10’s of 1000’s of creative and niche focused online outlets to sell their products and services, they have learned how to lower their marketing costs and increase their user base and ultimately positively impact their bottom line. Continue reading

New Author Robert McCaffrey

I have been involved in marketing and business development for over 20 years, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. My interest and enthusiasm for small business arose after two years of digital marketing experience with a non-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice.

My interest is in business start-ups, especially from a European perspective.