Has the Internet changed The Fundamentals of Marketing?

A couple of years ago I wrote the following article about whether or not the Internet has changed the Fundamentals of Marketing, and since then I have read many articles relating to this topic and I have had many conversations with both professional colleagues and students about whether these fundamentals still apply and whether the Internet needs its own set of Fundamentals. I recently found a site touting the 10 fundamentals of online marketing and while the information was sound, much of it was very familiar in the sense it could be found in one way or another in the Fundamentals of Marketing and the rest were not really what I would consider fundamentals but more basic marketing common sense. I encourage you to click on the link above and read them, and then read on what I have written and you decide. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Speak with your prospects

What’s the best way to reach new prospects? Any way that works is the short answer. Big business talks a lot about the customer experience, multi-channel integrated marketing, open rates, conversion rates, sales pipeline and Return-On-Investment (ROI). The traditional view is that you do direct marketing, and then build on that with telemarketing. For many small-medium businesses it can be worth talking to the experts and fine tuning to obtain the best possible results – But what do you do if you are a really small business or a start-up? – what have been termed micro business – You don’t have a marketing department, you don’t even have a marketing budget, you don’t have people who know how to design an email that won’t be seen as spam or take people to a design-rich landing page that tracks unique customer ID’s and works on mobile devices as well as computers. Your six year old daughter can probably design better marketing posters that you can, and your idea of high value prospects is the telephone list in front of you. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.