Does Your Brand Need a Personality?

Many small businesses are under the impression that branding is not important; they are wrong.  Branding is extremely important, especially for smaller businesses who are more than likely competing with a lot of other small businesses for the customer’s dollar.   There is not much difference in most products, whether you are selling donuts or auto supplies, most products are the same.  This is why you need to brand yourself, to add personality so to speak to your business and to your products. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

On the wave

Knowing your market is an essential business skill for success. Existing business need to know the latest trends, is there a new market opening, is it profitable to get involved in it, where is that market going? For start-up businesses its a matter of identifying the right market and being able to reach that target market. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Unions; Bad for Business?

Throughout the years I have heard people complain about their jobs, how they are not making enough money, they don’t like their insurance or benefits, how they think that their job owes them.  That is why people love unions so much, because unions protect the average worker.  I know that a lot of people are going to disagree with what I am going to say, but that is because those people don’t own a business.  Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Your future depends on mind share, not market share

Every business small to large has a goal of capturing market share of the market they are in; this is true across all verticals and industries.  This is not something new, this has always been the case.  This is taught in business schools across the globe, what is not talked about often or enough is “Mind Share”.  Many ask what mind share is.  Mind share is having your brand come to mind when thinking of a product rather than your competitors; how do you do this?  You have to get into target markets head, you have to understand them; how they think, what they want, why they want it, when they want it.  To be successful in marketing you really need to be a part-time psychologists, you must have the ability to understand how your customer thinks. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

The Importance of Branding to Small Business

I hear all the time that branding is not something most small businesses have time for, it’s not all that important to business owners, after all they are not a fortune 500 company, they don’t really need a brand to be successful in their small and limited market right?  Wrong.  Whether you are a fortune 500 company or a small to medium sized business, branding is paramount to a successful venture.  While some small businesses get lucky by being in the right place at the right time, the odds are that isn’t going to happen to you.  Successful business depends on hard work, and the right marketing strategy, and whatever that strategy is, it needs to include branding. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me