The question that many businesses have asked over the past few years is, “Does a blog help my business, and if so how?” The answer is yes it can absolutely help your business in multiple ways. My stance for many years has been that if you are writing quality content about the product or service that are selling, these articles are showing that you are an expert in your field, that you know what you are talking about, and you and your company is the place to go if someone is looking for this particular product or service. But a blog does a lot more than this….
One of the big things that a blog can do is help generate traffic to your site; the way it does this is the more content you are publishing the more Google is going to pick up on this when its spiders are crawling the web.. A little thing we like to call SEO (Search Engine Optimization), and it also works very well with social media; it helps feed material into Facebook, Twitter, and any other social platform you are participating in. Blogging is also a great tool for keeping existing customers in the loop on what is going on in your company, a great way to make sure that past customers remain customers.
One of the great things about a blog is you don’t have to be a professional writer to participate in this world; blogs are not graded the same as magazine articles, or newspaper articles are. Don’t misunderstand me, spelling and grammar should be checked and it should sound like an intelligent individual wrote the article, but you don’t need an editor in chief.
So if your company has been thinking about starting a blog, get to it… no time like the present, and there are plenty of places to get started that make it easy on the novice, simply do a search for “blogs”, The best place that I can think of going is Word Press Hope to see you somewhere in the blogosphere.