The prevalence of start-up shows and “best business” awards should provide all the guidance, and warnings, that any small business needs to know. But there may still be a gap between the clarity of any start-up business model and what investors or partners need to know. For many the vision is so obvious it’s sometimes hard to translate into clear business language, and some high tech business is so “out there” that it can be hard to get a meaningful snapshot of the potential. Over here in the UK we have Dragons’ Den , a show where small businesses pitch for capital from would-be investors. Albeit that its entertainment, it can be an education as business people do their pitch, some convincing, some successful, some very poor presentation even though their idea or product may have been sound. Continue reading
Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.