Clever business names and clear brands

A lot of start-up business can face the difficult decision over what to call their business. For some it is not an issue. Some inherit or acquire an existing business name. Others simply add their name to their service and there it is. But some face the task of having to name their business from scratch. For some this can be confusing and lead to endless focus on names, variations on names and trying to create a “clever” business name. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Obama Care – Doing Nothing Wasnt An Option?

A few days ago an article titled Doing Nothing Wasn’t An Option  appeared in the New York Times written by Robert Reich the former Secretary of Labor for President Bill Clinton.  In his article Mr. Reich states in regards to Obama Care, “It’s not perfect”.   Well you certainly won’t get an argument from me Robert, it sure isn’t; it’s far from perfect, or American, democratic, or capitalistic for that matter.   His argument is that like Social Security and Medicare “What needs to be fixed can be fixed” Seriously?   I am not an economist and I am not an expert on Social Security and Medicare reform, however I know that for years the federal government has been going back and forth on the load social security has on the government and that the fund is going broke.  There are those that say the fund doesn’t pay retirees, working Americans pay retirees and that the fund is not and has never been needed, I don’t know which of these is actually true, what I do know is that whatever the issue is it needs to be fixed.  Oh and one other thing Robert, its really bad policy to fix something after the fact, how about for just once the government create something that is “Fixed” prior to shoving it down the American Publics throat… Just a thought. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me