Does the car you drive matter in small business?

A couple of months ago I had a business meeting with someone that was trying to sell me on a project; I met them at a restaurant that they picked.  They pulled up in an old Toyota that was badly in need of a wash, and the bumper was dented and had paint marks all over it.  Does this matter?  I think that it does.  Everything about you matters when it comes to business; from the way you dress to the car you are driving.

Think about it; you are trying to sell a potential client on your company, and as the owner you are representing that company; you are that company in their eyes.  If you pull up in an old dented up, dirty car, what does that say about you?  Nothing good; it says you are unorganized and that your image is not important to you (or your clients) and that attention to detail is not a priority.  On the other hand if you show up in a Lexus that is clean and waxed it speaks volumes about you as a person and about your business.  It says you care about your image, that you are the type of person that wants the best; it’s not just about the car you drive; it’s about how you dress, the type of shoes that you wear, how you present yourself as an overall package; it is how you and your business will be judged. This isn’t about vanity or having more money than the average person; it is about your image as a person, a person that is representing a company that is trying to win the business of others and in their eyes what they see is what they get.  It is true when they say you only get a first impression once; and while that may be an old adage it has remained true with the passage of time and I’m guessing that it always will.

 

 

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

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