Is Email still a worthwhile marketing tool?

Every year I hear people say that email is dead or is going to be dead soon.  Yet my inbox continues to get emails from various companies.  So, is email still a viable option?  I think that it is.  Most businesses still use email to engage with their customers.  This has been a question that has been coming up for several years.  I wrote an article in 2011 on this very same subject (Email Marketing Alive and Well) in 2011 and not much has really changed since then.

According to HubSpot email is still very much alive and is being used as a regular business communication tool for both B2C and B2B.

Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)

Email use worldwide will top 3 billion users by 2020. (The Radicati Group)

Gmail has 1 billion active users worldwide. (Statista)

Email continues to be one of the best way to engage with customers and still has one of the highest ROIs.

59% of B2B marketers report that email marketing is their most effective channel for generating revenue, and marketers continue to find ways to innovate (Forbes).

Its also important not to confuse spam with legitimate emails from companies that you do business with.  Spam is sent indiscriminately to anyone and everyone, legitimate email is sent from companies that you have a relationship with.

Email is also very effective when used in conjunction with other media’s such as Social Media.  You probably have noticed that some of your emails include a Facebook page or a Twitter.  Marketing has always been more productive when used in multiple platforms.

At the end of the day it doesn’t appear that email is going away anytime soon.

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About Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, previously served as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me