I have discussed in the past the importance of managing your time and one of the things I have heard people say is “Time went by fast and I didn’t have time to finish everything that was on my To-Do list today”. One thing that I know for sure is that time does not go quickly or slowly; now I am not a Physicist but I know one thing for certain and that is the passage of time is constant; the universe is not out to get you, it doesn’t speed time up just to screw your day up. The passage of time is the same as it has always been and always will be.
Time is a created thing. To say “I don’t have time” is to say “I don’t want to.”
LAO TZU Continue reading “Time Audit; are you using your time at work effectively?”
In all the years that I have been in marketing one thing has become abundantly clear to me and that is many small businesses do not understand branding. Many small businesses are under the very false impression that branding is their logo and many seem to think that this is the most important part of marketing and public relations. FALSE. Branding is so much more than a logo; don’t get me wrong your logo is important but it’s just a small aspect of branding. Before I go on to explain what branding is and should be let me first say that many small businesses put way too much emphasis on their logo alone; they think that this is some magic icon that is going to make their business all that they want it to be; it’s not and it’s not going to. Continue reading “Branding Misunderstood”
A few days ago an article titled Doing Nothing Wasn’t An Option appeared in the New York Times written by Robert Reich the former Secretary of Labor for President Bill Clinton. In his article Mr. Reich states in regards to Obama Care, “It’s not perfect”. Well you certainly won’t get an argument from me Robert, it sure isn’t; it’s far from perfect, or American, democratic, or capitalistic for that matter. His argument is that like Social Security and Medicare “What needs to be fixed can be fixed” Seriously? I am not an economist and I am not an expert on Social Security and Medicare reform, however I know that for years the federal government has been going back and forth on the load social security has on the government and that the fund is going broke. There are those that say the fund doesn’t pay retirees, working Americans pay retirees and that the fund is not and has never been needed, I don’t know which of these is actually true, what I do know is that whatever the issue is it needs to be fixed. Oh and one other thing Robert, its really bad policy to fix something after the fact, how about for just once the government create something that is “Fixed” prior to shoving it down the American Publics throat… Just a thought. Continue reading “Obama Care – Doing Nothing Wasnt An Option?”
We have all heard over the last couple of years how Obama Care is going to be great for everyone…. I am not so sure that those that are in business would agree. Once the mandate for businesses takes effect every business who has employees that work over 30 hours will be required to provide that employee medical insurance. This is the exact opposite of what capitalism is and how a free market is supposed to work. In my opinion the only thing an employer owes an employee is financial compensation in exchange for their labor. The amount of that compensation is agreed upon by both prior to the employee accepting the position. Continue reading “Obama Care Bad For Business?”
In business we often talk about branding and how to capture customer loyalty over the competitors and there is two major ways that this can be done; one is branding the product itself, the other is branding the company. When it comes to branding a product you need to do something that makes a product that is similar to the competition stand out. For example, zip lock potato chips; the product is the same but the packing is unique; you need something that differentiates your product from the competitors. The other option is branding your company itself; companies that have various products often go this route in order to create customer loyalty to the company as a brand; they do this so that when they gain a customer’s loyalty it is not simply for one product but for the company overall. When you are shopping if you are loyal to Johnson & Johnson, they make hundreds of products, so you may purchase a variety of products simply because you trust this brand. Continue reading “Brand Building through Customer Loyalty”