Is It Time To Invite Affiliates To Your Business Model?

When is it time to invite online affiliates into your marketing and sales plan?  To answer this, you need to ask the right questions and assess your businesses’ strengths and vulnerabilities.  Your answers will determine your expectations, and which direction is right for your products or services in the complex landscape of online performance based marketing.

This article delves into the questions you need to ask yourself when analyzing the decision to add affiliate’s to your marketing plan.  Subsequent articles in this series will address how to get started as well as ongoing considerations of maintaining a well run and profitable affiliate marketing channel.

Affiliate marketing, or more appropriately, performance marketing, has for almost 2 decades provided online and offline merchants and retailers with much needed distribution for their products and services.  Performance marketing is the “secret” channel that online success stories such as Amazon, eBay and most recently Groupon have used to catapult their profits.  By employing 10’s of 1000’s of creative and niche focused online outlets to sell their products and services, they have learned how to lower their marketing costs and increase their user base and ultimately positively impact their bottom line. Continue reading “Is It Time To Invite Affiliates To Your Business Model?”

New Author, Jim Lillig

I am excited to be able to share with UnderTheHood’s audience some of my experiences and insights, particularly in the online performance marketing realm.

I have been involved in sales and marketing since the age of 19 and have since 1996 been involved in online digital performance marketing.  After launching my first digital media agency in 1996, I have worked with hundreds of advertisers and media partners to bring their campaigns to life on the web.  Lead generation or direct sale, performance is what is important for advertisers. Continue reading “New Author, Jim Lillig”