Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your company profile. For those with limited experience of using social media or linked-in here’s a couple of recent useful articles to help direct your activity. Continue reading “Getting Linked-in”

Social Media – Hints and Tips

In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you.

Four social media wins from the UK and US, plus the lessons you can learn, highlights ideas that range from; Offer something of value, show people behind the scenes, offer a deal, and show people what your business does. Not only are these things any business can do, but they all make perfect business sense and can be part and parcel of your marketing/sales activity. A lot of social media success stories tend to be from large companies so it’s nice to be able to share some ideas from the small business sector. Even more appealing are that these ideas can be used in your own business, and can be implemented without a huge marketing budget. Continue reading “Social Media – Hints and Tips”

Using social media

Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading “Using social media”

Clever business names and clear brands

A lot of start-up business can face the difficult decision over what to call their business. For some it is not an issue. Some inherit or acquire an existing business name. Others simply add their name to their service and there it is. But some face the task of having to name their business from scratch. For some this can be confusing and lead to endless focus on names, variations on names and trying to create a “clever” business name. Continue reading “Clever business names and clear brands”

I’ve got an idea

In the last part of the “Italian Job” film, the original UK version not the US remake, the gang are stuck in a precarious position when a lone voice shouts out “hang on, I’ve got an idea”. For many entrepreneurs their journey into business starts with such an idea. That is the kernel that grows and flourishes into a viable business. But for many people, quite often those seeking small business advice, their idea is all they have, and they expect someone to fund them or get them started just on the strength of their lone idea. So what qualifies an idea as being a viable business, and when is it just day dreaming? Continue reading “I’ve got an idea”