Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your … Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Social Media – Hints and Tips

In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you. Four social media wins from the UK … Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Using social media

Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that … Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Clever business names and clear brands

A lot of start-up business can face the difficult decision over what to call their business. For some it is not an issue. Some inherit or acquire an existing business name. Others simply add their name to their service and … Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

I’ve got an idea

In the last part of the “Italian Job” film, the original UK version not the US remake, the gang are stuck in a precarious position when a lone voice shouts out “hang on, I’ve got an idea”. For many entrepreneurs … Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.