Social Media – Hints and Tips

In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you.

Four social media wins from the UK and US, plus the lessons you can learn, highlights ideas that range from; Offer something of value, show people behind the scenes, offer a deal, and show people what your business does. Not only are these things any business can do, but they all make perfect business sense and can be part and parcel of your marketing/sales activity. A lot of social media success stories tend to be from large companies so it’s nice to be able to share some ideas from the small business sector. Even more appealing are that these ideas can be used in your own business, and can be implemented without a huge marketing budget. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Are Entrepreneurs Lucky?

Over the years I have had many people tell me how lucky I am to be self-employed, how lucky I am to be my own boss; the first thing I tell these  people is luck had nothing to do with it.  Lottery winners are lucky; people in business, well we work for a living, we build, we create; now don’t get me wrong, there definitely can be an element of luck; being in the right place at the right time, but luck did not build a business, that was hard work, ingenuity, perseverance, sweat, blood, and tears, and the vision to get there.  People seem to think that because you work for yourself, because you are a successful entrepreneur, that it’s all a fantasy life.  I and anyone else that has built a business can assure you it is not all fun and games… Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Using social media

Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Time Audit; are you using your time at work effectively?

I have discussed in the past the importance of managing your time and one of the things I have heard people say is “Time went by fast and I didn’t have time to finish everything that was on my To-Do list today”.  One thing that I know for sure is that time does not go quickly or slowly; now I am not a Physicist but I know one thing for certain and that is the passage of time is constant; the universe is not out to get you, it doesn’t speed time up just to screw your day up.  The passage of time is the same as it has always been and always will be.

Time is a created thing. To say “I don’t have time” is to say “I don’t want to.”

LAO TZU Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me