In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you.
Four social media wins from the UK and US, plus the lessons you can learn, highlights ideas that range from; Offer something of value, show people behind the scenes, offer a deal, and show people what your business does. Not only are these things any business can do, but they all make perfect business sense and can be part and parcel of your marketing/sales activity. A lot of social media success stories tend to be from large companies so it’s nice to be able to share some ideas from the small business sector. Even more appealing are that these ideas can be used in your own business, and can be implemented without a huge marketing budget. Continue reading “Social Media – Hints and Tips”
Over the years I have had many people tell me how lucky I am to be self-employed, how lucky I am to be my own boss; the first thing I tell these people is luck had nothing to do with it. Lottery winners are lucky; people in business, well we work for a living, we build, we create; now don’t get me wrong, there definitely can be an element of luck; being in the right place at the right time, but luck did not build a business, that was hard work, ingenuity, perseverance, sweat, blood, and tears, and the vision to get there. People seem to think that because you work for yourself, because you are a successful entrepreneur, that it’s all a fantasy life. I and anyone else that has built a business can assure you it is not all fun and games… Continue reading “Are Entrepreneurs Lucky?”
Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading “Using social media”
I have discussed in the past the importance of managing your time and one of the things I have heard people say is “Time went by fast and I didn’t have time to finish everything that was on my To-Do list today”. One thing that I know for sure is that time does not go quickly or slowly; now I am not a Physicist but I know one thing for certain and that is the passage of time is constant; the universe is not out to get you, it doesn’t speed time up just to screw your day up. The passage of time is the same as it has always been and always will be.
Time is a created thing. To say “I don’t have time” is to say “I don’t want to.”
LAO TZU Continue reading “Time Audit; are you using your time at work effectively?”
In all the years that I have been in marketing one thing has become abundantly clear to me and that is many small businesses do not understand branding. Many small businesses are under the very false impression that branding is their logo and many seem to think that this is the most important part of marketing and public relations. FALSE. Branding is so much more than a logo; don’t get me wrong your logo is important but it’s just a small aspect of branding. Before I go on to explain what branding is and should be let me first say that many small businesses put way too much emphasis on their logo alone; they think that this is some magic icon that is going to make their business all that they want it to be; it’s not and it’s not going to. Continue reading “Branding Misunderstood”