Why Social Media Makes Customer Service More Important Than Ever

Customer service has always been an important aspect of any company; and it always will be; good customer service creates good PR which creates free marketing from the source which of course is the customer, and this type of marketing is precious because it can only be given not bought.  The same of course is true of the opposite; bad customer service creates bad PR which creates what I call negative marketing.  Social Media has expanded on this in a substantial way on both sides of the customer service spectrum. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Is Target Marketing Really a Necessity?

I have heard companies complain about the cost of target marketing and the question has come up more than once as to whether it is really necessary.    Those holding the checkbooks would most likely say the answer is dependent on the cost; but that is a bad way to decide how to market.  Sure everyone has a budget, but if you are looking at your budget strictly from cost you are only considering the front end, and you are most likely losing money, even if you don’t know it. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your company profile. For those with limited experience of using social media or linked-in here’s a couple of recent useful articles to help direct your activity. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.

Does the car you drive matter in small business?

A couple of months ago I had a business meeting with someone that was trying to sell me on a project; I met them at a restaurant that they picked.  They pulled up in an old Toyota that was badly in need of a wash, and the bumper was dented and had paint marks all over it.  Does this matter?  I think that it does.  Everything about you matters when it comes to business; from the way you dress to the car you are driving. Continue reading

Joe Melle

Joe Melle has founded and ran several successful businesses, and has had an interesting career in direct contact media, call center operations, sales operations, customer service operations, customer retention, and quality assurance; he has written over 140 business articles, and serves as a part time adjunct professor for a university teaching business, marketing, and management courses to both graduate and post graduate students.Email Me

Social Media – Hints and Tips

In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you.

Four social media wins from the UK and US, plus the lessons you can learn, highlights ideas that range from; Offer something of value, show people behind the scenes, offer a deal, and show people what your business does. Not only are these things any business can do, but they all make perfect business sense and can be part and parcel of your marketing/sales activity. A lot of social media success stories tend to be from large companies so it’s nice to be able to share some ideas from the small business sector. Even more appealing are that these ideas can be used in your own business, and can be implemented without a huge marketing budget. Continue reading

Robert McCaffrey

Robert is based in the UK and enjoys being involved in marketing and business development, with experience ranging from the IT services industry to social housing, and currently in B2B with a market leader. His interest and enthusiasm for small business arose after two years of digital marketing experience with a not-profit organisation in the UK, helping people start up in business, as well as providing mentoring and online business support advice. This period also made him enthusiastic to personally contribute in this area, and become involved in business forums.