Everyone just wants free money.

Is it just me or are more and more companies just not wanting to put in the work to make the money?  Every company wants to make money, I mean after all that is why we are in business right?  But some of the people running these companies don’t seem too interested in doing the work that it takes to build a business and to build an income, they just want to make money now and they don’t want to put in the work.   I recently had a deal with a U.S. call center to do sales for a project that I am running (and running quite successfully using overseas call centers) and we negotiated and agreed on a commission price and this was a pretty sweet deal for them because we were already running this project, so there was no guess work, we already knew what worked, what didn’t, we knew how many calls an agent had to make in a day and how many sales per agent was being generated and we shared all this information with them. Continue reading “Everyone just wants free money.”

Customers control your branding image, not you.

Branding has always been important, it’s not anything new, before digital technology became a part of our everyday lives, before we used the Internet to market our companies, branding was still an important aspect of business.  But today it is even more important because of technology; in the past you created your brand, and you decided what you wanted that brand to say, what you wanted it to mean, you were in total control of the information about your brand that was being delivered to the masses for the most part.  Today that’s not really the case, while you do have a semblance of control over the content that is being put out there initially; there are so many sources of information about your brand besides you.  Continue reading “Customers control your branding image, not you.”

Email thousands of potential prospects without spamming – Too good to be true?

Every business wants the ability to be able to advertise to a large audience at one time, which is why email marketing became so popular.  There has been a system around for quite some time called “Safe Lists” which allows you to email hundreds, even thousands of people without spamming, without having to build an opt in list, and for little or no cost.

The way these safe lists works is you sign up with a company and you agree to let other “members” email you, and by doing so you are also allowed to email them based on the emails you are receiving.  You get “credits” which allow you to email the other members through the system, and you can also purchase credits.  Some of these “Safe Lists” companies have thousands of members, that you could potentially email every single day, sounds good right?  Here is the problem, most of those members use a junk email account just for this purpose and never look at those emails, so in effect you are just wasting your time.  The company running this service is really the only one that is getting anything out of it. Continue reading “Email thousands of potential prospects without spamming – Too good to be true?”