Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading “Using social media”
I have discussed in the past the importance of managing your time and one of the things I have heard people say is “Time went by fast and I didn’t have time to finish everything that was on my To-Do list today”. One thing that I know for sure is that time does not go quickly or slowly; now I am not a Physicist but I know one thing for certain and that is the passage of time is constant; the universe is not out to get you, it doesn’t speed time up just to screw your day up. The passage of time is the same as it has always been and always will be.
Time is a created thing. To say “I don’t have time” is to say “I don’t want to.”
In all the years that I have been in marketing one thing has become abundantly clear to me and that is many small businesses do not understand branding. Many small businesses are under the very false impression that branding is their logo and many seem to think that this is the most important part of marketing and public relations. FALSE. Branding is so much more than a logo; don’t get me wrong your logo is important but it’s just a small aspect of branding. Before I go on to explain what branding is and should be let me first say that many small businesses put way too much emphasis on their logo alone; they think that this is some magic icon that is going to make their business all that they want it to be; it’s not and it’s not going to. Continue reading “Branding Misunderstood”
A lot of start-up business can face the difficult decision over what to call their business. For some it is not an issue. Some inherit or acquire an existing business name. Others simply add their name to their service and there it is. But some face the task of having to name their business from scratch. For some this can be confusing and lead to endless focus on names, variations on names and trying to create a “clever” business name. Continue reading “Clever business names and clear brands”
In the last part of the “Italian Job” film, the original UK version not the US remake, the gang are stuck in a precarious position when a lone voice shouts out “hang on, I’ve got an idea”. For many entrepreneurs their journey into business starts with such an idea. That is the kernel that grows and flourishes into a viable business. But for many people, quite often those seeking small business advice, their idea is all they have, and they expect someone to fund them or get them started just on the strength of their lone idea. So what qualifies an idea as being a viable business, and when is it just day dreaming? Continue reading “I’ve got an idea”