A couple of months ago I had a business meeting with someone that was trying to sell me on a project; I met them at a restaurant that they picked. They pulled up in an old Toyota that was badly in need of a wash, and the bumper was dented and had paint marks all over it. Does this matter? I think that it does. Everything about you matters when it comes to business; from the way you dress to the car you are driving. Continue reading
In November I relocated back to Southern California for family reasons; for the past year and a half I had been living in Las Vegas. I had bought a car two months prior to moving to Las Vegas in Southern California and a couple of months after getting to Vegas I went to DMV and registered my car in Nevada. Now here is where it gets befuddled for a lack of a better G rated word; now that I was back in California and knowing I would need to reregister my car in California I went to the DMV website and made an appointment; this should be simple right? The car came from California, they have the info in their system, punch in a couple of things on your PC and zip, zap, pay the fee, here’s your plates, have a nice day, come again soon! YEAH RIGHT! Continue reading
In the spirit of sharing at this time of the year, let me direct you to a couple of quick hints and tips which may help in making social media work for you.
Four social media wins from the UK and US, plus the lessons you can learn, highlights ideas that range from; Offer something of value, show people behind the scenes, offer a deal, and show people what your business does. Not only are these things any business can do, but they all make perfect business sense and can be part and parcel of your marketing/sales activity. A lot of social media success stories tend to be from large companies so it’s nice to be able to share some ideas from the small business sector. Even more appealing are that these ideas can be used in your own business, and can be implemented without a huge marketing budget. Continue reading
Over the years I have had many people tell me how lucky I am to be self-employed, how lucky I am to be my own boss; the first thing I tell these people is luck had nothing to do with it. Lottery winners are lucky; people in business, well we work for a living, we build, we create; now don’t get me wrong, there definitely can be an element of luck; being in the right place at the right time, but luck did not build a business, that was hard work, ingenuity, perseverance, sweat, blood, and tears, and the vision to get there. People seem to think that because you work for yourself, because you are a successful entrepreneur, that it’s all a fantasy life. I and anyone else that has built a business can assure you it is not all fun and games… Continue reading
Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading