Using social media

Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading

Does a blog help my business?

The question that many businesses have asked over the past few years is, “Does a blog help my business, and if so how?”  The answer is yes it can absolutely help your business in multiple ways.  My stance for many years has been that if you are writing quality content about the product or service that are selling, these articles are showing that you are an expert in your field, that you know what you are talking about, and you and your company is the place to go if someone is looking for this particular product or service.  But a blog does a lot more than this…. Continue reading