Does Your Brand Need a Personality?

Many small businesses are under the impression that branding is not important; they are wrong.  Branding is extremely important, especially for smaller businesses who are more than likely competing with a lot of other small businesses for the customer’s dollar.   There is not much difference in most products, whether you are selling donuts or auto supplies, most products are the same.  This is why you need to brand yourself, to add personality so to speak to your business and to your products. Continue reading