Speak with your prospects

What’s the best way to reach new prospects? Any way that works is the short answer. Big business talks a lot about the customer experience, multi-channel integrated marketing, open rates, conversion rates, sales pipeline and Return-On-Investment (ROI). The traditional view is that you do direct marketing, and then build on that with telemarketing. For many small-medium businesses it can be worth talking to the experts and fine tuning to obtain the best possible results – But what do you do if you are a really small business or a start-up? – what have been termed micro business – You don’t have a marketing department, you don’t even have a marketing budget, you don’t have people who know how to design an email that won’t be seen as spam or take people to a design-rich landing page that tracks unique customer ID’s and works on mobile devices as well as computers. Your six year old daughter can probably design better marketing posters that you can, and your idea of high value prospects is the telephone list in front of you. Continue reading