Today I received an email from a LinkedIn contact to share some information that they felt was pertinent and that I needed. It really wasn’t but that’s OK I don’t mind… What I do mind is that he decided to send this email to everyone he knew and he put us all in the TO or CC field. That means that everyone he emailed (and it was dozens) now have my email address. I consider this to be in essence bad business manners. I gave him my email address; I did not give it to everyone that he knows…. Continue reading
A couple of years ago I wrote the following article about whether or not the Internet has changed the Fundamentals of Marketing, and since then I have read many articles relating to this topic and I have had many conversations with both professional colleagues and students about whether these fundamentals still apply and whether the Internet needs its own set of Fundamentals. I recently found a site touting the 10 fundamentals of online marketing and while the information was sound, much of it was very familiar in the sense it could be found in one way or another in the Fundamentals of Marketing and the rest were not really what I would consider fundamentals but more basic marketing common sense. I encourage you to click on the link above and read them, and then read on what I have written and you decide. Continue reading
When writing this blog I make it a point to try not to complain or whine about things that I don’t like, like so many articles I read do, I make every attempt to make my articles informative. But I am going to break my golden rule of complaining and whining today and do it anyway.
My company uses godaddy.com for its hosting and has for the last three years or so, we use them because they are inexpensive, and they don’t have an overage of technical issues, however I have a major issue with them. Godaddy takes it upon themselves to determine what is spam and what is not and those emails that they determine are spam, they don’t allow to be delivered. Now you don’t have to tell me that every host and ISP does this, I know this, after all I am the CEO of a company that offers Email Marketing services and I have over 15 years in that particular industry, but Godaddy goes beyond what everyone else does, they don’t just subscribe to the blacklists that everyone else does, they make their own rules. They block emails based on content and they even block content based on attachments between a company’s internal email communications.
My company is currently in the process of creating a new updated website, and yesterday our programmer emailed me some files for me to approve and none of those emails came through to me based on the content of those files. Exactly how was information sent internally on content for our website presenting any type of issue for anyone? My issue is, who is Godaddy to make the decision of which emails I get and which I don’t get? I pay them for hosting and email, should it not be my decision which emails or content we want blocked? I wish I could say this was an isolated issue, but unfortunately it is not, this has happened several times in the past, both internally and with clients and vendors as well.
I understand the need to block certain content based on spam scores and reputations of domains and IP’s, but this is taking things too far don’t you think? As a company that is paying for a service shouldn’t we be making the decision of what gets through to our inboxes and what does not? So you don’t think I just needed an audience I could whine to today, consider this, what if you were sending an important proposal to a client and the client never got it and due to this you lost a major contract? That might seem a bit extreme but not impossible, and even if you take it a step down and the email just wasn’t getting to them and you had to send it from your Gmail account instead of from your company email, doesn’t this make you look bad, unprofessional? I think it does.
So my message to Godaddy is quit meddling in our business affairs, we pay you for a service, let us decide what and who we want coming into our inbox. I’m thinking of filing a complaint with Danica Patrick the Go Daddy Girl, maybe we can discuss this issue over dinner and drinks…..
The other morning not long after I had gotten into the office and was sipping my morning coffee and going over my daily “to do” list, which by the way seems to grow longer each day, I got a frantic call from a client who had purchased an opt in list and had just sent out their first blast the day before and said that he needed my help because they had a big problem from the mailing they had just done. This same client had asked for a quote on a large B2C nationwide list they were interested in purchasing and instead of using my company he had decided to go with a company that sold him several million U.S. B2C emails for just a few hundred dollars. I advised him against it telling him it was very doubtful that this was a legitimate database. But he insisted it was, they had had explained to him the process that they went through and how every single email not only had double opted in but was also verified to be an active address prior to being sold. So he went ahead and purchased his magic list as I refer to it and a couple a few days later is calling me; His “Big” problem was that his hosting company took his site down probably because their IP address had probably been blacklisted by various organizations due to all the complaints they had received. He said he couldn’t get the company that he purchased the list from on the phone and they were not responding to the many emails that he had sent. Imagine my surprise.
So there are two mistakes that this client made, the first is they conducted their own email marketing campaign, something I discussed last week (The Email Marketing Chronicles – The Danger of do it yourself Email Marketing) and he purchased a cheap list which I have also discussed in the not too distant past (The Email Marketing Chronicles – Co-Registration Data) but I felt that it was important to mention this again because believe it or not some people get burned several times before they get the picture and maybe, just maybe I can get through to someone and save them some pain and misery. I promise you that nobody, NOBODY is selling 5 million quality opt in emails for $199. It’s a scam! I know it comes with IP address, time and data stamp, and it looks very legitimate. It’s a scam! And in case you didn’t hear me; it’s a scam! If you want a quality list go to a legitimate list company and expect to spend more than $199 or hire an email marketing company to send your ad for you.
If it was so easy to do these things yourself, than the pros wouldn’t be in business in the first place. Use sound business common sense and use your head to make your decision not your wallet.
You have decided that you are going to try some new marketing, you have already gravitated from traditional marketing to SEO and SEM and even do a little PPC, but you want more, you want to try email marketing, you have been reading how great the response rates are, and it all makes sense, that many advertisements directly into the email box of thousands of people, the response rate should be exceptional.
At first sight it all really seems so simple, you found a legitimate company that has the email data that you are looking for, it is all double opt in and comes with the opt in information. You are all set, so you take the data, which are about 25,000 records. You have an email ad created and you are all set to go, you load the 25,000 records into the BCC field, type in a subject and push the button, and being that it’s just after five o’clock you call it a day and go home.
The next morning you come in to the office to find that you have no website and no email, you call your ISP (Internet Hosting Provider) and they tell you that they noticed an unusual amount of email has been sent, and you explain to them that you conducted an email marketing campaign but the data you used was all opt-in email. They tell you that doesn’t matter that it is against their AUP (Acceptable Use Policy) for commercial emails to be sent out. They agree to turn your hosting back on but require you to pay a fee of $500 and to agree to never do this again and that next time they will disconnect you permanently.
This may seem a little farfetched to you but this happens every day, and sometimes there is no second chance, sometimes the account is disconnected permanently on the first violation of the AUP depending on the level of tolerance of the particular ISP in question.
Even if this had not happened there are other issues that could have happened such as many ISP’s set the amount of email that can be sent at one time, some are at 100 at a time, others are at 25, and some have a daily limit, and once that limit is hit all outgoing email will be denied until the next day.
There is also the issue of the reputation of your IP address; see (http://www.techterms.com/definition/ipaddress) for definition of an IP and how it works. Sending out a lot of email, even opt in email will generate complaints; people forgot they opted in, email address changed and the person who received the email is no longer the person who opted in, etc. Also the mail servers that process email from the domains that you are sending to will become suspicious when large amounts of email are coming from the same IP and will most likely block the email, both of these issues then get reported to “Blacklists”. Blacklists known as an RBL (Real Time Blacklists) are services that ISP’s and individual email users report spam, and suspicious activity to, most if not all major ISP’s subscribe to these blacklists and block any domain and IP that is listed on them. Once you get on a blacklist it means many people will not be able to get to your website or receive your email. Some of the major Blacklists are “The spamhaus Project” (http://www.spamhaus.org/) Spamcop (www.spamcop.net) and it is very difficult to get off of one, and this can cause you major issues. I once had a client that got on the Spamhaus list and it took them months and thousands of dollars in legal fees to finally get off.
The bottom line is you should not be using your server to send email, hire a professional email marketing company to do this. It might cost you more, but that cost is miniscule compared to the cost of losing your hosting.