Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your company profile. For those with limited experience of using social media or linked-in here’s a couple of recent useful articles to help direct your activity. Continue reading

Using social media

Every man and their dog seem to feel they need to be tweeting, and doing Pinterest and Facebook, as well as numerous other “social media” stuff to have a thriving business. A lot of start up’s seem to believe that doing social media will result in universal appeal and instant success. Somewhere between that fallacy and doing nothing is probably the area most businesses need to be investing in social media. So what is social media anyway? Continue reading

I’ve got an idea

In the last part of the “Italian Job” film, the original UK version not the US remake, the gang are stuck in a precarious position when a lone voice shouts out “hang on, I’ve got an idea”. For many entrepreneurs their journey into business starts with such an idea. That is the kernel that grows and flourishes into a viable business. But for many people, quite often those seeking small business advice, their idea is all they have, and they expect someone to fund them or get them started just on the strength of their lone idea. So what qualifies an idea as being a viable business, and when is it just day dreaming? Continue reading