Does the car you drive matter in small business?

A couple of months ago I had a business meeting with someone that was trying to sell me on a project; I met them at a restaurant that they picked.  They pulled up in an old Toyota that was badly in need of a wash, and the bumper was dented and had paint marks all over it.  Does this matter?  I think that it does.  Everything about you matters when it comes to business; from the way you dress to the car you are driving. Continue reading

Living the Vision

Company image is extremely important and whether you are a small business or a fortune 500 company this is something that should be a daily priority.  Many companies think that image and branding is the job of marketing and/or public relations and this could not be further from the truth.  Branding and image is the job of everyone who works at the company, from the CEO all the way down to the janitor, and you may laugh when I say that, but I’m not joking.  Every employee must live the image, yes that’s right live the image; you can’t sell it if you are not living it as a whole, meaning that everyone that works for you must share in the vision. Continue reading