Your future depends on mind share, not market share

Every business small to large has a goal of capturing market share of the market they are in; this is true across all verticals and industries.  This is not something new, this has always been the case.  This is taught in business schools across the globe, what is not talked about often or enough is “Mind Share”.  Many ask what mind share is.  Mind share is having your brand come to mind when thinking of a product rather than your competitors; how do you do this?  You have to get into target markets head, you have to understand them; how they think, what they want, why they want it, when they want it.  To be successful in marketing you really need to be a part-time psychologists, you must have the ability to understand how your customer thinks. Continue reading