Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your company profile. For those with limited experience of using social media or linked-in here’s a couple of recent useful articles to help direct your activity. Continue reading

Helping hands

You can expect that an entrepreneur has all the acumen and drive to succeed. But everyone benefits from guidance, help, training and insight. And for those entrepreneurs who have already succeeded, it is good to see them putting something back. Some recent developments must surely be welcome in helping more entrepreneurs get started or in developing further. The Hip-hop star Dr Dre along with music industry aficionado Jimmy Iovine have donated $70 million to the University of Southern California (USC). The USC newly created academy will provide a four year programme for undergraduates in areas of marketing, computer science and the arts. It will also include 1-1 mentoring and interaction with names from the entertainment industry. Continue reading

The Most Valuable Commodity – Relationships

During a conference call today I was telling someone a true story that happened to me a few years ago that got me to thinking; first let me share that story with you.  I had a partner that I had brought into my company that was young, inexperienced, but I thought I saw something in him that could be molded into a great business partner, I was wrong.  I know, hard to believe, me wrong, but yep, it does happen from time to time.  So anyway, this new partner didn’t bring in any new business; all of the clients were pre-existing and had relationships with me personally.  So that being said, after a while this new partner of mine having learned how things worked, decided that his portion of the profits of the business that already existed prior to his arrival, well that wasn’t enough, so he started contacting the clients and offering them a much better, less expensive deal, one where he wouldn’t have to share the profits with anyone else.   Continue reading

LinkedIn: Endorse this!

I am not a big social media guy in my personal life, but when it comes to business I absolutely think Social Media is the best thing since target marketing was invented, and the best place to do this is LinkedIn.  Yes I really love LinkedIn, and I spend a considerable amount of time each day networking and responding to emails and even putting together deals.  To date I have over 7000 connections; now here’s the thing, I have done business with some of those 7000, but obviously not all of them, and from time to time I get a recommendation request from someone who I have not done business with, and I always politely explain to that person that I do not do recommendations for people that I have not done business with.  Why?  Because I would be lying to the general public by recommending this person, and I would be saying things about them that I do not know to be true, and that reflects badly on me, I consider my word to be gold, so I am not risking my reputation on someone that I have not done business with. Continue reading