Why Social Media Makes Customer Service More Important Than Ever

Customer service has always been an important aspect of any company; and it always will be; good customer service creates good PR which creates free marketing from the source which of course is the customer, and this type of marketing is precious because it can only be given not bought.  The same of course is true of the opposite; bad customer service creates bad PR which creates what I call negative marketing.  Social Media has expanded on this in a substantial way on both sides of the customer service spectrum. Continue reading

The Importance of Branding to Small Business

I hear all the time that branding is not something most small businesses have time for, it’s not all that important to business owners, after all they are not a fortune 500 company, they don’t really need a brand to be successful in their small and limited market right?  Wrong.  Whether you are a fortune 500 company or a small to medium sized business, branding is paramount to a successful venture.  While some small businesses get lucky by being in the right place at the right time, the odds are that isn’t going to happen to you.  Successful business depends on hard work, and the right marketing strategy, and whatever that strategy is, it needs to include branding. Continue reading