Do you understand your customer?

In my  many years of doing business I have come to the conclusion that many companies do not understand their customers’ needs  and one might ask themselves how that is possible; how can you be in business and not understand what drives your customers needs?  It is absolutely essential that a company is able to understand and identify what their customer’s’ needs are.  I have found that one of the biggest issues is that with the technology that is available today that the customer has dramatically changed, the problem is the mentality of many companies has not. Continue reading