Ill Take One Order of Prime Time Marketing with Everything On It.

I have been in business and a serial entrepreneur since 1988 officially, unofficially I started in 1979 moving lawns, pulling weeds, and washing cars… So suffice to say I’ve been at it for a while.  Even so it ceases to amaze me how very little some small business men and women actually know about business.   One of the biggest things that frosts my hide is the lack of understanding of what is needed for marketing.  I teach both graduate and post graduate marketing classes; from intro marketing to advanced marketing theories and there is one thing I do in all of those classes; I ask a very simple question.  “When creating a marketing plan, what is the first thing you need?”  I get a myriad of answers, I get things like:

  • Find a target customer
  • Segment your target
  • Assess your market
  • Understand your customers
  • Build a website
  • Create a blog
  • Perform public relations
  • Social Media
  • Get organized

Some good answers, but not the one I was looking for. Continue reading