Latest Articles

Why Social Media Makes Customer Service More Important Than Ever

Customer service has always been an important aspect of any company; and it always will be; good customer service creates good PR which creates free marketing from the source which of course is the customer, and this type of marketing is precious because it can only be given not bought.  The same of course is true of the opposite; bad customer service creates bad PR which creates what I call negative marketing.  Social Media has expanded on this in a substantial way on both sides of the customer service spectrum. Continue reading

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Is Target Marketing Really a Necessity?

I have heard companies complain about the cost of target marketing and the question has come up more than once as to whether it is really necessary.    Those holding the checkbooks would most likely say the answer is dependent on the cost; but that is a bad way to decide how to market.  Sure everyone has a budget, but if you are looking at your budget strictly from cost you are only considering the front end, and you are most likely losing money, even if you don’t know it. Continue reading

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Getting Linked-in

Linked-in is a major social media for professionals, that offers opportunities to find other professionals and get introductions, write your own personal profile, join relevant groups and get the latest industry news and comments, and provides a platform for your company profile. For those with limited experience of using social media or linked-in here’s a couple of recent useful articles to help direct your activity. Continue reading

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Does the car you drive matter in small business?

A couple of months ago I had a business meeting with someone that was trying to sell me on a project; I met them at a restaurant that they picked.  They pulled up in an old Toyota that was badly in need of a wash, and the bumper was dented and had paint marks all over it.  Does this matter?  I think that it does.  Everything about you matters when it comes to business; from the way you dress to the car you are driving. Continue reading

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Obama Care DMV’s dumb ass Uncle?

In November I relocated back to Southern California for family reasons; for the past year and a half I had been living in Las Vegas.  I had bought a car two months prior to moving to Las Vegas in Southern California and a couple of months after getting to Vegas I went to DMV and registered my car in Nevada.   Now here is where it gets befuddled for a lack of a better G rated word; now that I was back in California and knowing I would need to reregister my car in California I went to the DMV website and made an appointment; this should be simple right?  The car came from California, they have the info in their system, punch in a couple of things on your PC and zip, zap, pay the fee, here’s your plates, have a nice day, come again soon!  YEAH RIGHT! Continue reading

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